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Overview

One year after instituting a new brand, Starpoint was faced with a corporate need to modify the name of their company. This project entailed breaking the tasks into budgetary and market wise groups so that the role out of the new name would appear intentional in design and reduce confusion with clients and potential clients while not “breaking the bank.” Since the firm’s core business is IT support, it was critical that all pieces of the name change were handled with a defined plan and structure as to reduce uncertainty in deliverables.

Solution

By keeping the same mark that Urban Digital had designed one + years prior, and the same color palette of red and black, we maintained the consistency for the existing client base so they did not feel a dramatic departure from the original firm they had chosen. Although the new structure of the website required a complete redesign, the firm used this occasion to refresh their website with a more 2.0 feel that afforded them more efficient client support with the integration of a more extensive and interactive support area. The added benefit was delivering a more polished, professional look to potential clients with easier navigation for locating the benefits for their company IT needs.

Overview

Digital Sun was in the process of securing product placement in Best Buy for its new Green Home Section, but their plain brown box was not adequate to entice the buyers to include them on their store shelves.

Solution

By utilizing the Best Buy Planogram, existing packaging and the product function sheet we created a dimensional design to present for approval. Once approved new product packaging was designed and completed with updated photography.

Overview

Establish a brand for The Urban Dog that would appeal to a downtown San Diego consumer aka dog lover and increase the customer base for their pet services.

The firm was charged with reaching the light hearted nature of an animal lover and not sacrificing a basic need to address the professional, trained and knowledgeable skills of the staff. The client requested a simple, yet accessible, informational website that would be the anchor of a complete visual marketing campaign.

Solution

By creating a well balanced mixture of cartoon-based graphics and photography of actual customers and dogs, we played upon the desire for dog owners in this urban setting to have a sense of playfulness and comfort as well as professionalism for both the website and the graphics. The graphic direction for the client needed to translate beyond the web and into printed collateral, uniforms, promotional items and vehicle wraps that would provide mobile advertising.

Overview

In partnership with a retail development firm the challenge was to rebrand a local, family-run, specialty food market to project a solid image that is driven by a sincere sense of community. In the rebranding process we engaged in creating, developing and maintaining a new website with interactive qualities that would reach their targeted market. In addition the campaign included signage, tradeshow graphics, a newsletter design, e-marketing templates, bags, containers as well as gift cards and promotional item designs.

Solution

Modernizing and familiarizing a new brand to promote interaction with the community was a driving force in the design approach. This demanded a user friendly, graphic inviting website to allow customers to understand the personality of this market. Once the site was active, the promotional items had to be created to deliver the same brand identity.

Overview

Figure 8 Wireless was introduced to Urban Digital as a technology start up with needs in logo development, B2B product packaging, print collateral design, promotional brand design and trade show booth design.

Solution

In a highly competitive and graphic rich industry the choice was made to juxtapose a “tongue- in- cheek” concept of the eight ball and clean defined and fresh graphics. The initial campaign was designed as a solid introduction on a Business to Business level.

Overview

Branding packages are driven by a logo statement that resonates with a specific targeted market profile. Taking into consideration visual imagery, color acceptance, use of the brands images or shapes, as just a few tools, Urban Digital creates an identity that addresses marketing questions with a visual solution that produces the required results; sales, a call to action or a sense of legitimacy.

Solution

By tailoring colors, images and style to the client, the brand can be created to withstand color trends, social fads and technology. Perception and reality can meet when the image presented can be validated with the physical product or service quality in a simple, clear manner. The element that cannot be forgotten is the emotional response that transcends the science of the look. All the elements can be correct, but not deliver the desired response, so testing is pivotal to the process.

Overview

Sorting through the clutter and cementing your identity is key in the design of a new product packaging program for skin products. Skinmedica created a fluid team of product managers and outside vendors to create a packaging solution that could be supported by an advertising campaign. The project also included creating marketing materials for their internal annual marketing seminar to announce new products and campaigns.

Solution

The varied opinions were refreshing and presented a common branding challenge – “incorporate a fresh approach and not lose the brand’s strength.” Urban Digital addressed the project by reinforcing the branding images of simple icons and clean colorization and complimenting them with advertisements that were more bold and outspoken without being improper.

Overview

What began as a maze of code and programming has become the primary information source for entire segments of the population. Gen X, Gen Y and Millennial’s buying choices are guided first by the information they search on their mobile devices through the internet. Corporate or Retail websites play a large role in this process, as well as social networking sites. Designing a site that is both informational, current and accessible have become one of the most valuable marketing tools in the industry.

Solution

By defining the company brand, and staying clear on the needs that will drive the website reduces the fragmented avenues website design can take. By implementing simple guidelines for the content and the images for the site, you can then determine who the site is supposed to reach, what you want them to know and the different ways you can deliver that information in your site. Starting small and letting the site grow can be effective if you create a path and a plan from the beginning that is designed to grow.

Overview

The classic mix of signage/branding statement and e-marketing were the assignment at Progress South Park – a local business and community support store. The home and gift store is centered on the philosophy of conscientious products, well designed for discerning customers. Sourced from small studios passionate about quality, simple pleasure of good design – they needed an image that was a solid, familiar foundation for the target audience of a socially conscious neighborhood.

Solution

A simple stamp of approval look with the colors and energy of comfortable, integrity defines the branding mark and signage for Progress South Park. It is a look that “fits” the community and its’ customers. There is a sense of home with a modern flare and their e-marketing approach of facebook specials and website driven communication fits both their social and economic needs. Their site can be a community forum of social communication as well as sales information.

Overview

Packaging is the sum of all marketing concepts into one small visual. All the elements that make up a great advertisement, logo and brochures must be present and resonate with your consumer and present a strong Brand Identity. The right package is more than just “cool,” it has to sell. From concept to production the graphics must be practical, and conform to the fabrication requirements while still enabling the brand to stand out from the competition.

Solution

Think the project through from concept to creation. Understand your product, where it is going to be sold, who it is being sold to and research, research, research. Your packaging must convey quality, value and trust so your consumer will act.

Overview

The Client just wanted something different, more playful than the subject matter. They wanted something outside of their marketplace’s “norm.” The direction was that the packaging needed to be bold and eye catching. They also needed test manuals and catalogs.

Solution

So – bold and eye catching was the solution. Taking into consideration the product and what it presented the path to “emotional intelligence”, colors, images, all related to an emotional response to balance the test manuals and product catalogs.

Overview

There is extensive data behind the science of food packaging design. Color, size, product representation are just a few of the considerations along with placement and fabrication restrictions. The graphics direction must incorporate more than just visually pleasing images, there are more efficient ways to incorporate scanning codes, sales slogans, colorized categories for different sized packages or different product lines. The most effective brands can be diminished with poor packaging decisions, and marketing mis-directions. Marketing budgets can be completed depleted with a simple packaging choice error.

Solution

First and foremost, food packaging should concentrates on the needs of the product and the physical restrictions that may present. Once these issues are addressed, labels, logos and product images and directions putting the “pretty” on the package can be accomplished. The right blend of necessary information and an attractive design solution include graphic design elements, typography choices, and the correct packaging solution.