Quick facts on "QR" Codes
What is a QR Code?
QR codes are a type of matrix barcode (or two-dimensional code) first designed for the automotive industry to allow content to be decoded at a high speed. The code consists of black modules arranged in a square pattern on a white background. typically monochromatic: black pixels and boxes on white background. These codes are automatically created by QR code generators to support virtually any kind of data. Note: We now do custom color and add character to QR codes.
What does a QR Code do? – QR codes are being touted as the biggest thing in marketing today. By making it easy to bridge online information accessed through the use of smart phones and other mobile devices QR codes give you an immediate response mechanism and allow consumers to interact with you and your products.
As such, QR codes make your print advertisement, posters, brochures and other printed marketing collaterals more interactive and more easily remembered! But, the question is “Are consumers familiar with these codes?” And…. “if you put QR codes on your print pieces, will your audience actually scan them?”
The data shows that consumers are scanning QR codes with increasing numbers each day. ScanLife, which is one of the many providers of software for generating QR codes, has reported that in Q2 2010, users of its system were scanning 10 scans per minute. One year later—Q2 2011—they were scanning 60 scans per minute.
How are people most likely to be using QR codes?
- 61% are scanning them to get online pricing
- 17% are scanning them to access coupons
- 16% are scanning them to get product details
- 4% are scanning them to access local prices
- 3% are scanning them to access customer reviews
The statistics are proving out that if you're marketing to the 25-44 age demographic, you shouldn’t wait to include a QR code marketing campaign into your overall program. According to ScanLife, growth in its 2D barcode scanning is up 30% and 34%, respectively, in those age groups, regardless of the where they are shopping in or how those codes are being used.
Are you taking advantage of QR (quick response) codes as part of your marketing efforts?
It is important to note that companies should not to use QR codes as your only response mechanism. Marketing campaigns should offer several ways for people to respond so they can pick which is most convenient for them. This isn't just for QR codes. It's for any marketing campaign. It's just good marketing.
Warning: Small, complex QR codes are the biggest mistake currently being made by marketers. (Microsoft Tag and EZcode formats generally don't have this issue.) Smartphone cameras with resolution less than 4-megapixels can't scan a QR code smaller than about 1"x1". Moreover, without the auto-focus (AF) camera feature, a complex QR code will have the same scanning issue, even if the code is larger. The iPhone 3GS and Blackberry are popular handset examples that lack both of these camera features. Unscannable codes kill and delay the adoption rate for 2D barcode campaigns.